Company Overview

Jewelry has never been more modern and sexy. A wearable piece of jewelry that sticks to the skin with a patented adhesive. Designed in Italy and having had previous success of $1.5M in sales 10 years ago…Newd is ready for a resurgence for the elegant people of the world to enjoy. Newd allows its adorners to express their true uniqueness everywhere they go with one-of-a-kind jewelry that wears them.

Team

Alessandro Masini Founder

Giulia Masini Design Intern

Julia Cordray Investor and Consultant

Company Journey

I was the first in the world to create bigger jewelry that sticks to the skin. This was born from a dream at 5 am in the morning. I saw a vision of tears which then appeared in precious jewels, and from there, the idea of NEWD was born. My grandfather was a silversmith and consequently, there was never a shortage of silver in the house. In the garage with my mother, the first concepts and prototypes were born. I began to file some drops of silver by hand and then used tape to attach them to my mother's face. All the people I showed this jewelry to went crazy and then I started looking for factories that could make my jewels. I went to Basel, Switzerland, to the Baselworld International Fair, not knowing where to go and not knowing anyone. There I met an Italian rep, who set up a meeting with 22 agents. By the end of the meeting, everyone was excited to go and sell Newd to the world. In the first 2 months, we sold 550 stores in Italy, and then the rest of the stores piled on. In 2006 we sent 2000 jewels to the Oscars, we also included them in an Academy Award gift bag for all the guests. We then got the jewelry into the Grammy Awards!